How do you make closets interesting?

Well, Swedish home furnishing giant Ikea presents a unique way for users to take a closer look at its various closet and storage ideas. They’ve got a fun website up called Come In To The Closet that allows users to interact with a series of ambiguous and kooky vignettes: dancing families, masked wrestlers and one scene where two mustached bedecked gentlemen are moving about like groovy Ninjas in suit jackets, ties and boxer shorts.

The cool part is that you control the movements of the people in the four Ikea furnished environments, either by utilizing the music provided, or uploading your own songs for the people to dance to. The most interactive way to control each scene is to use your own keyboard as a drum set. There is also a feature where you can also clap, whistle and sing as well. Just click on “Play Yourself” and bang away on your keyboard and all the various characters will jump, roll over, fall down, dance and throw things around depending on what keys you press.

Underneath each vignette there are three or four icons that will whisk you away to a very short video showing off some of Ikea’s “smart storage solutions” such as a sliding closet drawer with square dividers to store your watch collection.

What’s the point of all this? It’s a creative way to get you gazing at a lot of Ikea furnishings and perhaps it made an impression?

Come to think of it, I sure could use some sliding wire baskets to store my T-shirts.