Flash Your Phone For Savings

Posted in Technology by David on June 27th, 2006

Everyone wants to save money, but not everyone is willing to clip coupons.

Starting today, there’s a cleaner, paperless method for coupon distribution thanks to Cellfire, a San Jose-based startup.

Cellfire is free software for your cell phone. Install it and you’ll have access to coupons for restaurants, stores, entertainment venues and more. Hollywood Video, T.G.I.Friday’s and 1-800-flowers.com are some of the first marketers to offer discounts via Cellfire.

323 billion coupons were distributed in 2005, but consumers redeemed only about one percent of them, according to Promo Magazine. TechCrunch reports that Cellfire’s test in California blew those figures away with a 20% redemption rate.

Currently, only Cingular phones can be used to redeem Cellfire coupons, but more carriers are expected to get on board.

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