Making “The Man Your Man Could Smell Like”

Posted in Advertising by Hal Thomas on February 18th, 2010

When I first saw Old Spice’s Super Bowl spot, “The Man Your Man Could Smell Like”, my first reaction was so… it’s The Most Interesting Man in the World (Dos Equis) meets Axe Body Wash? I didn’t love it, but I didn’t hate it either. And since its debut I’ve actually come to appreciate the commercial’s sense of humor.

Whether you like the spot or not, what is truly impressive is how the spot was produced. Are you ready for this? The whole thing was done in one shot. Given the fact that the guy is in the shower, then on a boat, and finally on a horse, it’s truly an impressive feat from a production standpoint. Check out this video where the two writers, from Wieden + Kennedy, explain how the spot was engineered. Well done, gentlemen. Well done.

2 Responses to 'Making “The Man Your Man Could Smell Like”'

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  1. Rebecca Cullers said, on February 24th, 2010 at 8:45 am

    I loved it, but then, I’m an Old Spice loyalist.

  2. BFG Blog said, on March 3rd, 2010 at 12:01 pm

    […] Rebecca Cullers: I loved it, but then, I’m an Old Spice loyalist. […]

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