Gambling Gets Social

Posted in Social Media, Entertainment by Alex Trevisan on July 22nd, 2010

It is a well known fact that everything is more fun when there is a bet involved. Gambling makes even mundane tasks an adventurous and nail biting experience. A couple of our good British friends across the pond realized this and have sought to pair humanity’s love for gambling with its interest in social media.

A new gambling site, Betable, allows users to create bets for anything and share these with their friends. After signing up, users can then place a bet on any topic they desire. Bets are then able to be shared through Facebook, Twitter, and email. The site earns revenue by taking 10% of all winnings. Users who initiate bets receive 30% of the proceeds, so if your bet were to go viral you could potentially be raking in the dough.

The target market for Betable is casual gambling settings such as friendly office wagers or a small parlay between college buddies. Betable hopes to be “the Twitter of gambling” by allowing such transparent sharing of bets among peers. Imagine the possibilities. That $5 dare to eat the green moldy thing that has been rotting for months in the office fridge could have thousands of people’s life savings riding on you!

Who will throw the first fist pump on season 2 of Jersey Shore? What movie will top the charts at the box office this weekend? How many marshmallows can Steve eat before throwing up? These questions and more can now be flung into the social world allowing for limitless betting opportunities.

Unfortunately, due to the party-pooping American government and US gambling restrictions, betting is limited to UK residents exclusively (apparently gambling is addictive or something). For now us Americans can only stand in awe of our British counterparts as we see hundreds throwing in their pounds hoping to make bank, as long as Janet wears her ugly read sweater to work on Thursday.

4 Responses to 'Gambling Gets Social'

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  1. Peter said, on July 22nd, 2010 at 7:19 pm

    You nailed it, thanks for the shout-out! If only we could marry our product with prostitution, we could corner the 2 oldest professions on earth. *(I kid…)

    *Full disclosure: I head Customer Development for Betable and am psyched at the wide range of creative applications outlined here. We cannot, however, condone any food poisoning, office drama, or hysterical hyjinx that ensue from the limitless and quirky fun that Betable facilitates.

  2. Alex Trevisan said, on July 23rd, 2010 at 9:24 am

    Right on Peter. You guys should come to our Geekend conference in November. There will be a ton of social media folks and start-ups to collaborate with. We would love to have you guys. Check out the website here http://www.geekend2010.com/


  3. […] Gambling Gets Social | BFG Blog blog.bfgcom.com/?p=2313#comment-89665 – view page – cached * Peter: You nailed it, thanks for the shout-out! If only we could marry our product with prostitution, we could corner… Tweets about this link […]

  4. Christopher Griffin said, on July 29th, 2010 at 6:49 am

    Hi Alex:

    Just one clarification I wanted to point out. Betable takes 10% of the profits as commission, not 10% of the total pot, so you only pay a little if you win.

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